Salman invests in Yatra.com
Bollywood star Salman Khan has turned into a businessman - he has invested in the online travel portal Yatra.com and will also be the face of its new marketing campaign in India and the US.
The association will strengthen the company's connect with the masses and increase the brand's recall value in tier-II and III towns, said a press statement.
Salman is looking forward to the venture.
"I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder," said Salman in a statement.
"I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us," he added.
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